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Developing a brand strategy can be one of the most difficult steps in the marketing plan process. Your brand strategy defines what you stand for, a promise you make, and the personality you convey.
Once you have created your brand/marketing strategy, the fun part begins: creating the content! Content creation is the art of turning ideas and strategies into inspiring, engaging and informative experiences for real people with real lives.
Why distribute? Because simply creating good content isn’t enough. Without a content distribution strategy, even the most creative, innovative, and groundbreaking content may never be discovered.
Analyze, measure and improve the strategy and creation to create a great storytelling.